Collaborative Art: A Powerful Way to Bring People Together
The creation of Paint.Team is a natural progression of Kelly Sullivan’s life’s work: pioneering the collaborative artistic experience from conception to execution of large format, multi-participant art. These projects, known as FingerSmears™, are commemorative paintings using dabs of paint from scores of people on one canvas.
“One individual after another would dip his or her fingertips into piles of paint on a palette, and then contribute a smear here or a smudge there to a canvas, following contours Sullivan had previously sketched of people or objects. While it might sound like roll-your-eyes New Age nonsense, there was real neuroscience behind the idea. ‘When we engage people through physical action, we involve more of their neurology than just viewing something,’ says Douglas Van Praet, a branding consultant and author of ‘Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing.’ According to Van Praet, physical action can impress the brand more deeply into memory…”
Tactile Tactics, ExhibitorOnline.com
The FingerSmears™ experience has become more accessible – now playable whether you’re in the same room, or on the other side of the world!
Paint.Team™ is the digital evolution of a FingerSmears™. It brings the collaborative artistic experience to a whole new level, reaching wide spread audiences who may never have had the opportunity to create collaborative art.
Paint.Team designers create the templates – but your team creates the color. Visit the Paint.Team gallery for examples ➜